Very rarely do you meet someone who doesn’t enjoy chocolate.
In 1948 Elmer married a school teacher, Louise (Horger) Hawk. Louise slowly became involved with the family business, working with the business’s financials. At this time, Gertrude began the work to promote and establish the fundraising side of the business. The fundraising approach turned out to be a visionary business decision. It was an effective and practical way to get the business’s name and product out to a broad base in the community.